Micromax’s director Vikas Jain saw a queue of villagers next to a man with car
battery fastened to his bicycle at an Indian village in 2007. The village didn't have
electricity and they were paying him a small amount to charge their mobile phones for thirty minutes at a time. This inspired Micromax to build its first cell phone, the X1i, with an oversized battery that lasts for 30 days. The phone was a massive hit in India.
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